Glossario

A proposito di esperienza: abbiamo progettato per te un dizionario contenente le definizioni dei termini più rilevanti e frequentemente utilizzati nel mondo dell’Experience, per garantirti letture scorrevoli e testi comprensibili.

A/B test
Affiliate Marketing
Algoritmo
B2B
B2C
Behavioural Design
Benchmark
Big Data
Bounce Rate
Brand
Brand Advocacy
Brand Advocate
Brand Ambassador
Brand Awareness
Brand Community
Brand Engagement
Brand Experience
Brand Identity
Brand Image
Brand Loyalty
Brand Reputation
Brand Storytelling
Branding Sensoriale
Buyer personas
Call To Action
Card Sorting
Checkout
Community
Community Based Marketing
Comportamento d’acquisto
Content Design
Content Marketing
Content Strategy
Content Writing
Conversion Rate
Conversion Rate Optimization (CRO)
Conversioni
Copywriting
CRM - Customer Relationship Management
Customer Care
Customer Centricity
Customer Churn Rate
Customer Effort Score
Customer Experience Management
Customer Lifetime Value
Customer Loyalty
Customer Retention
Customer Satisfaction
Customer Service
Dashboard
Data driven
Database
Deep Learning
Design Brief
Digital Analytics
Digital asset management
Digital Experience
Digital Food Marketing
Digital PR
Digital Takeaway
Direct e-mail marketing
E-mail marketing
Effetto framing
Effetto Wow
Engagement
Engagement Rate
Esperienza d’acquisto
Eye Tracking
Feed
Fidelizzazione
Food Marketing
Food Storytelling
Footer
Funnel di vendita
GDN
Giveaway
Heatmap
Homepage
Impact Map
Inbound Marketing
Influencer Marketing
Intelligenza Artificiale
Interazione
Keyword
KPI
Landing Page
Layout
Lead
Lead generation
Loyalty Program
Machine Learning
Marketing
Marketing 3.0
Marketing 4.0
Marketing emozionale
Marketing Esperienziale
Marketing management
Marketing Mix
Marketing Strategico
Micro Moments
Microcopy
Mission
Mistery Shopper
Mistery Shopping
Modello ARM
Net Promoter Score
Neurobranding
Neuroimaging
Neuromarketing
Omnichannel
One to One Marketing
Permission Marketing
Personas
Phygital
Piano editoriale
Programmatic Buying
Psicologia Cognitiva
Real Time Marketing
Realtà Aumentata
Realtà Virtuale
Retargeting
Reti Neurali Artificiali
Ricerche organiche
ROI
Segmentazione
SEM
Sentiment Analysis
SEO
SERP
Sitemap
Social CRM
Social media
Social Media Engagement
Social Media Marketing
Stakeholders
Storytelling
Targeting
Tasso di conversione
Tasso di engagement
Tone of Voice
Touchpoints
Trademarks
UI design
Unique Selling Proposition
Unique Value Proposition
Usabilità
User Centered Design
User Experience
User Experience Design
User Flow
User Generated Content
User Interface
User Journey
User Journey Map
User personas
UX Designer
UX Writing
Value proposition
Value Proposition Canvas
Vision
Visual marketing
Voice of Customer
Web Analytics
Web Design
Web Reputation
Word of mouth
ZMOT

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